H&M JIMMY CHOO Event 11/14/09

So I was there before the crack of dawn in shitty wet weather from 5Am to 11:30, staring at the same display for hours until they finally opened the doors at the Lex and 59th location.




















It was a mob scene once the doors opened. women grabbing everything they could get their hands on regardless if they really wanted it or not. The way H&M set up the event was incredibly flawed.

• You received bracelets that designated a time you were able to shop accessories (i.e bags, shoes, jewelry). Unfortunately they didn't apply this system to the clothes so this meant that EVERYONE was able to enter as soon as the doors opened. Long story short this caused chaos!

• So you waited on line to enter the store. Then you waited to get 10 minutes in the accessories corner. Then you waited on line to pay. Then you waited on line to leave. That's of course assuming you didn't wait on line for the fitting room as well.

Over all it wasn't as horrible as I made it sound and I walked out with six things so it was productive =D